Fashion building “SHIBUYA109” will enter the metaverse NFT business in earnest. Teaming up with “THE SANDBOX,” a leading blockchain gaming platform, the company will open “SHIBUYA109 LAND”, a dedicated land and building on the SANDBOX metaverse. In the future, the company will develop original NFTs, mini-games where NFTs can be obtained, and an advertising business. Ayumi Ishikawa, a former NTT Docomo employee, was appointed president of SHIBUYA109 Entertainment, the operator of SHIBUYA109, last April, and will use its global name recognition to accelerate business on the Metaverse.
https://www.wwdjapan.com/articles/1331284
